Victorias Secret

Store location is an meaning(a) decision for retailers because location is typically one of the most influential considerations in a nodes store-choice decision (Retailing, 167). Most consumers choose which store to visit based on close proximity to nucleotide or work, comfort level, and other surrounding retailers so shop stays relaxing and a stool of driving isnt needed. capital of Seychelless unknown in the Beverly Center is in a shopping mall. Reasoning behind the store being placed in the mall across from the elevators in the eye is because malls have high amounts of traffic.Another reason why a mall location has its advantages, because malls provide the chance to accept shopping with entertainment, a great place to walk around catch up with friends while acquire your shopping done, bringing in large numbers of people a day. Victorias Secret in the Beverly Center is a leader in lingerie, with Fredricks of Hollywood as their largest competitor is furthermost from this lo cation. Therefore shoppers at the Beverly Center who are looking for affordable lingerie will venture in to Victorias Secret. Victorias Secret is a multi-channel retailer, from stores, to online, to catalogs.This an advantage to the company because if a customer cannot find an item, or color they are looking for in the store, they have two other methods of how to procure that item, still making Victorias Secret a profit and keeping the loyalty of the consumer. Victorias Secret is a leader in the retail industry not only because of the products they cast out but because they understand the 3 most important things of a retail chain, location, location, location(Retailing, 167). lean Citied Levy, Michael, and Barton A. Weitz. Retailing Management. Boston McGraw-Hill Irwin, 2009. Print.