The Harmonious Multi-Racial Country

Community members who live in our country live in peace and harmony. The relationship between multi-racial society like the Malays, Chinese and Indians are so closely intertwined and form a close-knit community. The idea of the establishment of Datuk Seri Najib B. Tun Abd. Razak about the slogan â€Å"1 Malaysia† has brought our country towards a paradigm shift and change the way of life of a society of living in Malaysia. However, the initiative, the initiative must be implemented by all parties to maintain peace and harmony in our country? Prakasa premier harmonious multi-racial society in Malaysia is the attitude of the individual.This is so because, generally be safe a community depends on the individual. Each individual should adopt less ansurdan mutual love love each other. Every citizen should always practice 17 moral values in their daily lives. With the availability of pure practitioner attitudes within society in Malaysia, live every society people of all races wil l always be peace and harmony. For example, our house open house in conjunction with a festival like Hari Raya, we should not prevent our neighbors even if they are not the same religion as us from our visit together to celebrate with us.If every citizen to practice tolerance and love love each other, it would be a multi-racial society harmony can be maintained, because the house because sasaknya robust, resilient as the integrity of the nation state . Strictly speaking, the attitude of the individual plays the most important role to maintain the harmony and prosperity of a plural society in Malaysia today. In addition, the school also has acted as a multiracial society living in our country in order to live in peace and harmony.The school must provide activities that involve community NATURE various social and ethnic groups. Next, the school also should encourage the application of the traditional dress of their own race while sambuatan-like celebration of Independence Day celebrat ions, festivals and so on, so multi-ethnic society in our country will be able to feel the blessings of harmony and prosperity live in a plural society of Malaysia. For example, for the Malays to wear shirts baju Melayu and Chinese while wearing a cheongsam and wear saris for Indians.This attitude was successfully instill in students a sense of unity will continue next flourish when they enter adulthood. Indeed, the school plays an important role in maintaining the harmony and prosperity of a plural society in Malaysia country, says a proverb, if not broken ruyung can sagunya cuisine. Community of practice is also one of the measures to maintain harmony among the various races in Malaysia. Practice good society can safeguard plural society in Malaysia. Of peace can be maintained with the participation of all races and all activities are conducted in a community.For example, the adoption of the annual community sports tradition with the involvement of all different ethnic groups acco mpanied by the adoption of attitudes in traditionally done commendable. If the traditional practices of a community with the involvement of various races not practiced, of course, will not sustain social harmony. In short, the traditional practices of community involvement plural society to maintain peace and prosperity of the community living in multi-ethnic communities, as explained under the proverb to the same groove descendants, the same mountain to climb.In addition, the mass media also play an important role in maintaining peace and harmony among the various races in the country. This is so because, the mass media is a mechanism or means of mass media that delivers information and news to the public quickly and in a short time. Attitudes are easily influenced by mass media such as radio or television is a common scenario that we see today. With the publication of advertisements or stories on the theme of unity and harmony, the spirit of love for peace will continue to be embe dded in the chest of all people in Malaysia.For example, stories, and advertisements as the movie â€Å"Papadom† and TM advertisement featuring the friendship between races like the Malays, Chinese and Indians. In the event, the mass media do not play their role as the fastest means of mass media, surely harmony and prosperity of the community is difficult to maintain in the community in our country. It is clear that the mass media is the link between the community mechanism in maintaining a harmonious multi-racial society in Malaysia. Government also plays an important role in maintaining a harmonious ulti-racial society in our country. This is so because our country practicing democracy and ruled by a government that is fair and equitable. Notion of â€Å"1 Malaysia† is constantly changing depending on an important event has led to a drastic transformation in maintaining national harmony. Every citizen should be willing to fight and sacrifice their lives to defend th e sovereignty of a price, security and way of life regardless of race. For example during the 54th Independence Day in 2011, the founder of the slogan â€Å"1 Malaysia†, the sixth Prime Minister of Malaysia Datuk Seri Mohd Najib B.Abdul Razak has made the theme â€Å"1 Malaysia† on the theme of ‘transformation successful, prosperous people. † Should the government play a role properly, honest and trustworthy is certainly well-being in a multi-ethnic society can be maintained. Tegaslah that the government is a party that plays an important role in maintaining a harmonious multi-racial society. conclusion, all parties should work together to maintain peace and harmony among human societies, races in our country.In this context, civil society must work together and compromise as well as the practice of traditional practices and collaboration between the school, the mass media and the government to maintain the harmony of the society in Malaysia. Therefore, in conjunction with the 54th Merdeka Day and the month of the formation of Malaysia, let us strive to be more patriotic, pledge to give full contribution to the community mediators, more united and willing to sacrifice for the country as indeed ‘ Round the bamboo water , round man for reconciliation ‘.

Thinking Skills

Eric Garner Thinking Skills Using Your Brain in the Information Age Download free ebooks at bookboon. com 2 Thinking Skills: Using Your Brain in the Information Age  © 2012 Eric Garner & Ventus Publishing ApS ISBN 978-87-7681-966-8 Download free ebooks at bookboon. com 3 Thinking Skills Contents Contents Preface 9 1 What Are Thinking Skills? 10 1. 1 The Potential of the Brain 10 1. 2 Brain Power 10 1. 3 Exploding the Myths 10 1. 4 Brainworks 10 1. 5 Brain not Brawn 11 1. 6 Management Thinking 11 1. 7 Thinking Matters 11 1. 8 Key Points 12 2 Positive Thinking 13 2. 1 Untrained Thinking 13 2. 2Distorted Thinking 14 2. 3 Catastrophising 14 2. 4 Confusion 15 2. 5 Distraction 15 2. 6 Yo-Yo Thinking 15 Please click the advert The next step for top-performing graduates Masters in Management Designed for high-achieving graduates across all disciplines, London Business School’s Masters in Management provides specific and tangible foundations for a successful career in business. This 12-month, full-time programme is a business qualification with impact. In 2010, our MiM employment rate was 95% within 3 months of graduation*; the majority of graduates choosing to work in consulting or financial services.As well as a renowned qualification from a world-class business school, you also gain access to the School’s network of more than 34,000 global alumni – a community that offers support and opportunities throughout your career. For more information visit www. london. edu/mm, email [email  protected] edu or give us a call on + 44 (0)20 7000 7573. * Figures taken from London Business School’s Masters in Management 2010 employment report Download free ebooks at bookboon. com 4 Thinking Skills Contents 2. 7 The Self-Image 15 2. 8 Positive Re-Framing 16 2. 9 Expecting the Best 16 2. 10Your Brain Wants Success 16 2. 11 Key Points 16 3 Improve Your Memory 17 3. 1 Synaesthesia 17 3. 2 Landmarks 17 3. 3 The Peg System 18 3. 4 Rhymes 18 3. 5 Mnemonics 18 3. 6 Remembering People’s Names 18 3. 7 Repetition 18 3. 8 Key Points 19 4 Blocks to Thinking 20 4. 1 Assumptions 20 4. 2 See Things from Other Points Of View 20 4. 3 Thinking and Doing 20 4. 4 Get Rid Of Lazy Thinking Habits 21 4. 5 Think like A Child 21 4. 6 See the Detail As Well As the Big Picture 21 Please click the advert Teach with the Best. Learn with the Best. Agilent offers a wide variety of affordable, industry-leading lectronic test equipment as well as knowledge-rich, on-line resources —for professors and students. We have 100’s of comprehensive web-based teaching tools, lab experiments, application notes, brochures, DVDs/ CDs, posters, and more. See what Agilent can do for you. www. agilent. com/? nd/EDUstudents www. agilent. com/? nd/EDUeducators  © Agilent Technologies, Inc. 2012 u. s. 1-800-829-4444 canada: 1-877-894-4414 Download free ebooks at bookboon. com 5 Thinking Skills Contents 21 Time to Think 21 4. 9 Key Points 22 5 Logical Thinki ng 23 5. 1 Left-Brain Thinking 23 5. 2 Right Brain Thinking 4 5. 3 Managerial Thinking 24 5. 4 Logical Thinking 24 5. 5 SMART Goals 25 5. 6 Systematic Planning 25 5. 7 Using Information 25 5. 8 The Limits of Information 26 5. 9 Key Points 27 6 Creative Thinking 28 6. 1 Think like A Child 28 6. 2 Be More Curious 29 6. 3 Play with Ideas 29 6. 4 Make New Connections 29 6. 5 Be A Little Illogical 30 6. 6 Laugh More 30 You’re full of energy and ideas. And that’s just what we are looking for.  © UBS 2010. All rights reserved. Think For Yourself 4. 8 Please click the advert 4. 7 Looking for a career where your ideas could really make a di? rence? UBS’s Graduate Programme and internships are a chance for you to experience for yourself what it’s like to be part of a global team that rewards your input and believes in succeeding together. Wherever you are in your academic career, make your future a part of ours by visiting www. ubs. com/graduates. www. ubs. com/g raduates Download free ebooks at bookboon. com 6 Thinking Skills Contents Think Outside Your Limits 30 6. 8 Key Points 31 7 Brainstorming 32 7. 1 Brainstorming 32 7. 2 A Brainstorming Session 33 7. 3 An Example of Brainstorming: The Honey Pot 34 . 4 Brainwriting 35 7. 5 Key Points 36 8 Decision-Taking 37 8. 1 Time Them 37 8. 2 Align Them 38 8. 3 Balance Them 39 8. 4 Act When You Have To 39 8. 5 Use a Decision-Making Model 8. 6 Instinct 8. 7 Don’t Decide Without Acting 8. 8 Keep Your Decision under Review 8. 9 Key Points 9 Problem-Solving 9. 1 Please click the advert 6. 7 The Problem with Problems 360 ° thinking . 360 ° thinking 39 . 42 42 43 43 44 44 360 ° thinking . Discover the truth at www. deloitte. ca/careers  © Deloitte & Touche LLP and affiliated entities. Discover the truth at www. deloitte. ca/careers Deloitte & Touche LLP and affiliated entities. Download free ebooks at bookboon. com  © Deloitte & Touche LLP and affiliated entities. Discover the truth7at w ww. deloitte. ca/careers  © Deloitte & Touche LLP and affiliated entities. D Thinking Skills Contents The Classical Approach 45 9. 3 Do Nothing 45 9. 4 Take Your Time 45 9. 5 Sleep On It 46 9. 6 Attack the Problem 46 9. 7 Two Heads are Better than One 46 9. 8 Occam’s Razor and the Five Whys 46 9. 9 Key Points 48 10 Innovation 49 10. 1 Create an Innovative Climate 49 10. 2 Keep Your Eyes Open 49 10. 3 Dreams and Daydreams 50 10. 4Develop Washing-Up Creativity 50 10. 5 Make New Connections 50 10. 6 Necessity is the Mother of Innovation 51 10. 7 Test, Test, Test 51 10. 8 Adopt and Adapt 51 10. 9 Take Lessons from Nature 51 10. 10 Key Points 52 11 Web Resources on â€Å"Thinking Skills† 53 Please click the advert 9. 2 Download free ebooks at bookboon. com 8 Thinking Skills Preface Preface Introduction to Thinking Skills Thinking Skills are some of the most valuable skills you can learn today. The reason is simple. While in the past, people went to work for their manual s kills, today they go to work for their mental skills.We live in an Information Age, no longer an Industrial Age. That’s why brain has replaced brawn, and strength in thinking has replaced strength in muscles. No matter what kind of business you work for, nor what kind of job you do, today you are expected to apply a range of thinking skills to the work you carry out. This includes using your judgment; collecting, using, and analyzing information; working with others to solve problems; making decisions on behalf of others; contributing to ideas to innovate and change; and being creative about how your job can function better.This book covers all of these skills. It will show you that, whatever you think about your mental abilities or the level of your IQ or your formal education, your brain is the most powerful organ you possess. It is the tool that, if used skillfully, can help you perform better in your job, better in your team and better in your organization. By developing your thinking skills to meet the needs of the modern world, you are guaranteed to succeed. Profile of Author Eric Garner Eric Garner is an experienced management trainer with a knack for bringing the best out of individuals and teams.Eric founded ManageTrainLearn in 1995 as a corporate training company in the UK specialising in the 20 skills that people need for professional and personal success today. Since 2002, as part of KSA Training Ltd, ManageTrainLearn has been a major player in the e-learning market. Eric has a simple mission: to turn ManageTrainLearn into the best company in the world for producing and delivering quality online management products. Profile of ManageTrainLearn ManageTrainLearn is one of the top companies on the Internet for management training products, materials, and resources.Products range from training course plans to online courses, manuals to teambuilder exercises, mobile management apps to one-page skill summaries and a whole lot more. Whether youâ₠¬â„¢re a manager, trainer, or learner, you’ll find just what you need at ManageTrainLearn to skyrocket your professional and personal success. http://www. managetrainlearn. com Download free ebooks at bookboon. com 9 Thinking Skills What Are Thinking Skills? 1 What Are Thinking Skills? Few of us spend much time consciously practising thinking skills. We believe that thinking is either a natural function or believe that the great thinkers among us are gifted.Nothing could be further from the truth. All research shows that each of us has a hugely powerful potential in our brains that lies vastly under-used. Moreover, when faced with a wide range of unsolveable problems in our lives, the need to use this potential has never been greater. 1. 1 The Potential of the Brain The facts about the brain are truly stupendous. For example, did you know that the human brain takes up a fifth of all the energy generated by your body in its resting state? It is similar to a 20-watt light bulb continuously glowing. How big do you think the brain is?Well, if you can imagine it, your brain consists of 100 billion cells, each one of which connects to 1000 other brain cells making a total of 100,000 billion connections. There are more cell connection points in the human brain than there are stars in our galaxy. As Norman Cousins put it, â€Å"Not even the universe with all its countless billions of galaxies represents greater wonder or complexity than the human brain. † 1. 2 Brain Power Here are some more astonishing facts about your brain. Although the brain weighs just 3lb, it contains 12 trillion nerve cells (more than two and a half times the people on this planet).It contains 1000 trillion trillion molecules (way beyond our ability to compute), and can process 30 billion bits of information a second. Your brain has 10 billion neurons and the range of connections all the neurons in the brain could make would amount to one with 28 noughts after it. Just stop and wri te that down to get a feel for what that is. Your brain has enough atomic energy to build any of the world’s major cities many times over. Unsurprisingly, no human being has yet existed who has been able to use all the potential of the brain. How about you? 1. 3 Exploding the MythsOne of the reasons we fail to make the most of our brain and, therefore, our thinking skills, is that we hang on to a range of inherited assumptions about our brain and our capacity to think. Many of us believe that, contrary to the facts, we are either born bright or stupid. We think that we are only as intelligent as our measured Intelligence Quotient (IQ) and that this is fixed throughout our lives. We think that, when we run up against big problems, they just can’t be solved. We fret over taking decisions and bemoan our ability to choose wisely. We think that we are stuck with the way we think and that we cannot change it.And to top things off, we think that, as we age, our brain declines and with it, our abilities to remember things. The only one of these assumptions that is true is that it is only our thinking that limits the power of our brains. 1. 4 Brainworks A simple look at what we ask of our brains is enough to show us what a wonderful organ this is. First, unlike other species (at least to our knowledge), we are the only species that can think in the 3 dimensions of past, present, and future. We can use our brains to interpret our world in any way we choose, at one extreme, positively and, at the other, negatively.We can use our brains for working out answers to logical problems as well as using it imaginatively to work out answers to Download free ebooks at bookboon. com 10 Thinking Skills What Are Thinking Skills? illogical problems. We can imagine with our brains, invent and innovate. We can learn, change and develop. We can use our brains to interpret, understand, and become wise. We can use our brains to analyse things and to synthesise things. And, ag ain, uniquely for species on this planet, we can use our brains to think about our thinking. The brain is truly the most complex and versatile tool we have in our bodies. 1. 5 Brain not BrawnGiven the wonderful instrument that our brains are, it is astonishing that, until very recently, thinking was regarded in industrialised countries as a second-class skill. For several centuries, people were employed first for their manual labour, secondly, for their machine-operating skill and lastly, and only if called upon, for their thinking ability. Today, all that has changed. We no longer live in an industrialised age but an information age. Instead of brawn, the successful companies and economies of today and the future need brains. They are the ones that will harness, use and reward the combined thinking abilities of everyone in them. . 6 Management Thinking So what kind of thinking skills do we need in the Information Age? Mike Pedler and Tom Boydell are researchers who have studied the qualities needed by successful workers. They found that at least half of the key skills are those that relate to how we use our brains. Their list reads: 1. command of basic facts 2. relevant professional understanding 3. continuing sensitivity to events 4. analytical, problem-solving, decision-taking and judgment-making skills 5. social skills and abilities 6. emotional resilience 7. proactivity: an ability to respond purposefully to events 8. reativity 9. mental agility 10. balanced learning habits 11. self-knowledge 1. 7 Thinking Matters All of us are capable of developing our thinking in all these different skills. But we are slow to change. Percy Barnevik, former chairman of ABB says, â€Å"Organisations ensure people only use 5 to 10% of their abilities at work. Outside of work, the same people engage the other 90 to 95%. † By contrast, Jack Welch, former CEO of General Electric, says that encouraging ideas was one of his top three tasks, (the other two were, selecting the right people and allocating capital resources).One of Welch’s typical approaches was to ask his managers not only what their ideas were, but who they shared them with, and who adopted them. When the factory of American entrepreneur and founder of IBM, Thomas Watson, burnt down, Watson was surprisingly unfazed. When asked why, he said that the wealth of his business was not based in his offices, assembly lines, and buildings but in the intellectual capital of his employees. He said, â€Å"I can re-build the offices and buildings. But I could never replace the combined knowledge, abilities and thinking skills of my people. † Download free ebooks at bookboon. om 11 Thinking Skills What Are Thinking Skills? 1. 8 Key Points 1. The human brain is so powerful that few of us come anywhere near to using it as well as we could. 2. Every person has the ability to think intelligently and creatively. 3. The brain is the source of key mental faculties such as memory, imaginatio n, creativity and innovation. 4. The brain is the key tool for mastering the modern information age. 5. Everyone in a modern organisation is a knowledge worker to some extent. 6. According to research, half the skills needed by successful workers involve the use of thinking skills.Download free ebooks at bookboon. com 12 Thinking Skills Positive Thinking 2 Positive Thinking For much of the time our thoughts let us down. They are confused, disjointed and reactive. They don’t have to be. Through training our thoughts to be positive, focused and assertive, we can at a stroke improve the quality of our thinking. 2. 1 Untrained Thinking When we treat the brain as an unknown quantity that we cannot manage, then our untrained thinking is likely to consist of all or some of the following: 1. doubts, fears and catastrophising: the phenomenon of letting one bad thought colour the rest of our thinking 2. antasising: imagining the worst is likely to happen and directing all our thoughts to planning for it 3. self-deprecating: letting mistakes and failures lead us to believe we’re not good enough 4. remembering the worst: worrying about something we did in the past that we can’t change 5. confusion: having no clear goals or plans 6. reactive thinking: thinking in habitual or limiting ways 7. distraction: the inability to concentrate and direct our thoughts at will. Download free ebooks at bookboon. com 13 Thinking Skills Positive Thinking 2. 2 Distorted Thinking There are many common types of distorted thinking. Here are four.First, there is lazy thinking where we think in habitual ways rather than in questioning our thoughts. Second, there is compulsive and obsessive thinking where the same thoughts reverberate in our heads again and again. Third, we continually think in musts, should, and oughts when we use our brains to judge what we do and how we think. Fourth, there is black-and-white thinking, where we swing from believing that things are wholly good one minute and wholly bad the next. All of these are negative and limiting types of thinking. 2. 3 Catastrophising In an untrained person, doubts and fears can form a large part of what passes for thinking.Doubts and fears start small but can feed on themselves until they take over. It’s what happens when having left home, the thought occurs that we left the gas or electric on: very soon all our thinking is swamped by this one fear of catastrophe. Here is an anecdote that shows what can happen in the untrained thinking mind. A woman is driving along the motorway at night. Her thoughts start to race: â€Å"What if I get a puncture on the motorway? I’ll have to stop and walk through the dark to the nearest garage. Then I’ll have to ask someone to come out and fix the tyre. They’re bound to charge the earth at this time of night.They’re bound to look down their nose at me as well. What a nerve! † Just then she arrives at the garage, still thinking these thoughts, fills up her tank, and as she goes to pay her bill, blurts out to the astonished cashier: â€Å"†¦ and you can keep your bloody jack as well. † your chance Please click the advert to change the world Here at Ericsson we have a deep rooted belief that the innovations we make on a daily basis can have a profound effect on making the world a better place for people, business and society. Join us. In Germany we are especially looking for graduates as Integration Engineers for †¢ Radio Access and IP Networks IMS and IPTV We are looking forward to getting your application! To apply and for all current job openings please visit our web page: www. ericsson. com/careers Download free ebooks at bookboon. com 14 Thinking Skills Positive Thinking 2. 4 Confusion A good exercise to find out what you habitually think about is to take time out to sit and relax and jot down the kind of thoughts you automatically get. A series of such â€Å"soil samplingâ₠¬  usually produces a mixture of thoughts: we have thoughts about things on our mind, thoughts about pressing needs such as â€Å"I’m hungry† and thoughts coming in because of external interference.For many people the content of what normally goes on in their heads is jumbled and confused. â€Å"Life does not consist mainly – or even largely – of facts and happenings. It consists mainly of the storm of thoughts that is forever blowing through one’s head. † (Mark Twain) 2. 5 Distraction The human brain connects to 24,000 ear fibres, 500,000 touch detectors, 200,000 temperature sensors and 4 million pain sensors. It is no wonder that with this capacity to absorb information, we find it hard to concentrate on just one thing at a time. So, instead of focusing, we let our minds wander.Instead of thinking what we need t say, we say the first thing that comes into our heads. Instead of getting to the point, we let our minds go walk about. 2. 6 Yo- Yo Thinking As well as being distracted, many of us have a tendency to swing from a positive mood to a negative one in what we might call â€Å"yo-yo thinking†: one minute up, the next minute down. The story is told of the farmer whose ox died and, in panic, went to the wise man of the village and wailed: â€Å"I will be ruined. Isn’t this the worst thing that has ever happened to me? The wise man replied: â€Å"Maybe so, maybe not†. A few days later, the farmer caught a stray horse on his land and used it to plough the fields in half the time he would have taken with the ox. He returned to the wise man and said: â€Å"Isn’t this the best thing that has ever happened to me? † Again, the wise man replied: â€Å"Maybe so, maybe not†. Three days later, while still overjoyed with his good fortune, the horse threw the farmer’s son into a ditch and broke his leg. Moral: Things are rarely as good – or as bad – as we think. 2. 7 The Self-ImageThe self-image is the key player in our thoughts. To understand its importance we need to turn Rene Descartes’ maxim, â€Å"I think, therefore I am†, back-to-front into: I AM WHAT I THINK. Whatever we think we are, we are. Our self-talk creates our self-image. This is because our thoughts are always directed to proving what we want to believe. So, if we think we are stupid at maths, our thoughts will automatically seek evidence that proves it and ignore evidence to the contrary. Similarly, if we think we are quite clever at maths, we will seek evidence to prove it.So, the key to releasing the potential of our thinking is to build a confident self-image in which our thinking is a partner in describing who we see ourselves to be. â€Å"Life consists of what a man is thinking about all day. † (Ralph Waldo Emerson) Download free ebooks at bookboon. com 15 Thinking Skills Positive Thinking 2. 8 Positive Re-Framing The reason why a positive self-image and positive thinking succeeds isn’t only mental. It is also physical. Studies have demonstrated that the neurons in the hippocampus (a part of the brain responsible for day-to-day memory and new learning) can shrink when we are stressed.Dendrites, the connecting wires between brain cells, have been known to permanently shrivel in response to negative thinking. On the other hand, love, affection and happy moods can strengthen these dendrites and enhance our ability to solve intellectual and practical problems. The negative thinker’s answer to: â€Å"Can you play the piano as well as Barenboim? † is probably, â€Å"No, I never could. † The positive thinker’s answer is â€Å"Not yet. † 2. 9 Expecting the Best Most of us find it easy to worry, but we invariably worry about the worst that might happen to us.By changing our thought direction, we can replace worrying about the worst into worrying about the best. Worrying positively has the same ch aracteristics as negative worrying: nagging thought patterns; visualising ourselves in the situation; playing and replaying every possible angle; hearing what we will say, feeling what we will feel, saying to ourselves what we will say. Olympic javelin thrower Steve Backleypractised positive worry when he sprained his ankle four weeks before a major competition. Instead of giving up, he mentally practised his throws from his armchair until he had made over a thousand throws.When the competition came, Backley made the throws he had mentally made and won. 2. 10 Your Brain Wants Success For much of the 20th century, it was thought that the brain was a trial and error mechanism: we tried something and if it worked, fine. If it didn’t work, too bad. End of story. We now know differently. The brain is not a trial and error mechanism but a trial and success mechanism. When set a clear goal, it actually seeks out not error but success. Error is not incorrect or faulty programming but simply deviation from the correct course. We set our goals.We try, succeed, succeed, succeed, succeed, succeed, make an error, check, adjust, succeed, succeed. Your brain actually wants you to succeed and it lets you know that you can succeed through training your brain to think in constructive, creative, and positive ways. 2. 11 Key Points 1. Untrained thinking is often confusing, distracted and negative. 2. Trained thinking is usually focused, confident and positive. 3. The human brain believes what we let it believe rather than what it knows to be true. 4. Worrying negatively is the same process as worrying positively so just change your focus. 5. Yo-yo thinking† is alternately thinking things are very good or things are very bad. 6. The key to making the best use of our thoughts is to build a positive and confident self-image. Download free ebooks at bookboon. com 16 Thinking Skills Improve Your Memory 3 Improve Your Memory Most of us complain at some time about our poor memories – especially when we forget things that are important, such as birthdays, anniversaries and meetings. But it is not memory that lets us down. Our brains remember everything we have ever experienced; we know this from near-death experiences, hypnosis and feelings of deja vu.What is at fault is our ability to recall. Here are 7 ways we can help our ability to recall facts and experiences of the past. 3. 1 Synaesthesia Synaesthesia is the association of memory with our senses. Dr Frank Staub of Yale University demonstrated that you can easily improve your memory when you link the things you want to remember with a memorable sight, sound, feeling, taste or smell. In one experiment, he wafted the aroma of sweet chocolate over a group of students who were preparing for an exam. On the day of the exam, he released the same aroma while the students were taking the exam.The result was that these students out-performed everyone else. 3. 2 Landmarks The reason why synaesthesia works is because what we want to recall is associated with a striking landmark. Landmarks don’t have to be limited to the five senses. They can be anything emotional, shocking, funny, unexpected, silly, embarrassing, or outrageous. That’s why people can recall precisely what they were doing at the time of shocking news events, such as the assassination of John Kennedy or the death of Diana, Princess of Wales. It’s also why we never forget our first day at school, a beautiful romantic holiday, and our first teenage kiss. Graduate Programme for Engineers and Geoscientists I joined MITAS because I wanted real responsibili Please click the advert Maersk. com/Mitas Real work Internationa al International opportunities ree wor o ree work placements Month 16 was I was a construction supervisor in the North Sea advising and helping foremen he solve problems s Download free ebooks at bookboon. com 17 Thinking Skills Improve Your Memory 3. 3 The Peg System The peg system is a great way to remember a sequence of numbers, for example the phone number 302187.All you do is give each number a rhyming â€Å"peg† word and then make up a crazy, silly or exaggerated story about it with the words in the right order. So, let’s say 3 = knee, 0 (nought) = wart, 2 = glue, 1 = sun, 8 = gate, and 7 = heaven. We could then make up the following story: â€Å"First I wrote the phone number on my knee around a wart. I put some glue on it to keep it in place. Suddenly the sun came out, so I went out the gate and found myself in heaven. † Try it. You’ll find the story is always easier to remember than the numbers. 3. 4 RhymesThe Peg System works because we associate a number with a rhyming word, eg 8 and â€Å"gate†, 2 and â€Å"glue†. The same principle holds true for much more complex pieces of information. So rhymes help us remember that â€Å"In fourteen hundred and eighty two, Columbus sailed the ocean blue† (and disc overed America); that â€Å"i before e, except after c† (for spelling words like â€Å"believe† and â€Å"receipt†); and that â€Å"30 days hath September, April, June and November†¦Ã¢â‚¬  (for remembering the days of the months). 3. 5 Mnemonics Rhyming words like these are known as mnemonics, after the Greek goddess of memory, Mnemosyne.Another type of mnemonic is associating letters with names in a certain sequence. So, â€Å"My Very Educated Mother Just Served Us Nine Pizzas† will instantly help you remember the sequence of the nine planets of the solar system, simply be looking at the first letters of each word. Making the sequence: Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, and Pluto. The great thing with mnenonics is that you can make up your own sentences for things you want to remember and you can personalize them to your own situations or make them as silly as you want (remember, silly is memorable). 3. 6 Remembering Pe ople’s NamesThe idea of associating something we want to remember with personal, silly, or funny associations is the key to remembering people’s names. Let’s say you’re introduced to a MrLazenby. All you need to do is picture him lazing on a summer’s day on a B road and you’ll remember his name. Similarly, a MrsPakenham could be imagined packing ‘em in in a fish factory and a Mr Forsyth could be pictured as a gardener with four scythes. The reason why these associations work is that you’re using both sides of your brain. Your left brain holds the name. Your right brain remembers the silly image. Together they help you recall. 3. Repetition One of the important keys to all these memory tricks is repetition. When we first collect a new piece of information, it goes straight into our short-term memories. This can only take 8 seconds. The trouble is, the short-term memory is a holding area for new information and unless we move stuf f out, it will quickly be replaced with newer information. Moving information out means moving it into our long-term memories where it can remain indefinitely. The problem here is, it can take anything up to 6 hours to get something firmly embedded. And that’s where repetition, review, and replay come to the rescue.Some scientists regard memory as the Rosetta Stone of the brain: the key that unlocks all the secrets of the mind. In an age of information, where most people are knowledge workers of one sort or another, having a good memory and being able to make the most of what you know isn’t just nice to have; it is essential. Download free ebooks at bookboon. com 18 Thinking Skills Improve Your Memory 3. 8 Key Points 1. When we forget something it is not because of a poor memory but because of our inability to recall. 2. There are various ways to increase our power of recall, all making use of our imaginative right brains. . Events that are shocking, emotional and sill y stay in the memory longer than things that are mundane and normal. 4. You can remember an event more vividly when you associate it with one or more of your five senses, such as smell or taste 5. Mnemonics are one of the best ways to remember lengthy or complex information by associating numbers with rhyming sounds. 6. To move information from your short-term memory into your long-term memory, you need to repeat it Please click the advert enough times to make it stick. We will turn your CV into an opportunity of a lifetime Do you like cars?Would you like to be a part of a successful brand? We will appreciate and reward both your enthusiasm and talent. Send us your CV. You will be surprised where it can take you. Send us your CV on www. employerforlife. com Download free ebooks at bookboon. com 19 Thinking Skills Blocks to Thinking 4 Blocks to Thinking Thinking, like communicating, is one of those functions we think we should be good at because we do it all the time, do it without e ffort and have done it for all of our waking lives. But there is a difference between just doing something like thinking or communicating and doing it well.Just as with communicating effectively, what stops us from thinking effectively for much of the time are the perceptual, emotional, cultural and environmental blocks that get in the way. Here are 7 of those blocks. 4. 1 Assumptions When we assume, we often make an â€Å"ass† out of â€Å"u† and â€Å"me†. Assumptions are examples of lazy thinking. We simply don’t wait to get all the information we need to come to the right conclusions. There is the story of the customer at the bank who after cashing a cheque and turning to leave, returns and says: â€Å"Excuse me, I think you made a mistake. The cashier responds, â€Å"I’m sorry but there’s nothing I can do. You should have counted it. Once you walk away we are no longer responsible. † Whereupon the customer replies: â€Å"Well, okay. Thanks for the extra $20. † Tip: When you feel yourself wanting to draw conclusions, just wait until you have all the information. 4. 2 See Things from Other Points Of View A truly open mind is willing to accept that, not only do other people have other just as valid points of view from theirs, but that these other points of view may be more valid.A story is told that the modernist painter Pablo Picasso was once travelling on a train across Spain when he got into conversation with a rich businessman who was dismissive of modern art. As evidence that modern art didn’t properly represent reality, he took out a photo of his wife from his wallet and said: â€Å"This is how my wife should look, not in some silly stylized representation. † Picasso took the photo, studied it for a few moments and asked: â€Å"This is your wife? † The businessman proudly nodded. â€Å"She’s very small,† observed Picasso wryly. Tip: Don’t have a monopoly on how things are.Things aren’t always what they seem. Be ready to consider other points of view. 4. 3 Thinking and Doing It is part of Western intellectual tradition that the thinking part of a decision is separate from the implementation part of the decision, as if the decision was one thing and the implementation something quite different. Hence the gulf between those who take decisions, often in positions of authority, and those who carry them out: thinkers and doers. In Oriental philosophy, which has a much longer tradition than Western philosophy, the gap is not understood.Here there is no gulf between thinking and doing. There is only process. A decision and its implementation are part and parcel of the same thing. This means that the decision can be changed as the implementation proceeds, just as the method of implementation can be changed if the decision is reviewed in the light of new information. Tip: Involve implementers in the decision process. Download free eboo ks at bookboon. com 20 Thinking Skills Blocks to Thinking 4. 4 Get Rid Of Lazy Thinking Habits Habit can be a major stumbling block to clear thinking and another example of laziness.Try this experiment. Write down the Scottish surnames Macdonald, Macpherson, and Macdougall and ask someone to pronounce them. Now follow these with the word Machinery and see what happens. Most people are likely to mis-pronounce it. This is because we tend to think in habitual ways and don’t like what doesn’t fit. Tip: Don’t think that, just because things happened in a certain way once before, they will happen like that every time. 4. 5 Think like A Child Research shows that the number of synapses, or connections, in the brain is greater in a child of two than in an average adult.The reason for this is that a child of two has no limiting world view, as adults do. It’s like a sculptor who starts off with a large block of clay that can become anything. As he gradually removes the clay, the possibilities in his sculpture become less and less until it represents just what he’s looking for. If we use our brain like a child, accepting everything without judgment, we can actually halt and reverse the brain ageing process and become fully open-minded again. Tip: With the right stimulus and a passion for wonder, you can think like a child again. 4. 6 See the Detail As Well As the Big PictureThere is a poem by John Godfrey Saxe called â€Å"The Blind Men and the Elephant†. It tells how six blind men of Indostan go to see an elephant and each try to work out what it is from touching it. One blind man touches the tusk, another the trunk, another the tail, and so on. Of course, not being able to see the whole elephant, they disagree about what the animal is. When we see the detail and the full picture, it is easier to give everything its right context. Tip: Try to keep the big picture in front of you while looking at the details. It will help to put e verything in its proper place. See the full poem here: http://www. oogenesis. com/pineapple/blind_men_elephant. html 4. 7 Think For Yourself Taking time out to think is still frowned on in many organizations that prize activity over creativity. People who work in creativity-constrained organizations are likely to think the way they are supposed to think, or as others think, or as has always been the way to think. It’s like the blinkered thinking that Hans Christian Anderson describes in his story of â€Å"The Emperor’s New Clothes†. Everyone in the land refuses to see that the emperor is naked and has been duped into believing he is wearing a splendid costume for his coronation.Only a young boy who has been ill and not party to the cultural brainwashing can see the truth and cries out: â€Å"Look, everyone, the Emperor is wearing no clothes! † Tip: Don’t let others tell you how to think. When others ask your opinion, tell it to them straight. 4. 8 Time to Think One of the biggest stumbling-blocks to thinking is that, in many organisations, we still don’t recognize that it is sometimes more important than activity. Here is a story that illustrates an anti-thinking attitude. Download free ebooks at bookboon. com 21 Thinking Skills Blocks to ThinkingThe car-maker Henry Ford hired an efficiency expert to go through his plant. He said: â€Å"Find the unproductive people. Tell me who they are and I’ll fire them! † The expert made his rounds with his clipboard in hand and finally returned to Henry Ford’s office with his report. â€Å"I’ve found a problem with one of your managers,† he said. â€Å"Every time I walked past his office, he was sitting with his feet propped on the desk doing nothing. I definitely think you should consider getting rid of him. † When Ford asked who the man was, he shook his head and said: â€Å"I can’t fire him. I pay that man to do nothing but think .And that’s what he’s doing. † Each of us has the power to think clearly. It’s part of our natural make-up as human beings. The trouble is that, too often, we block our natural thinking ability and so make errors in judgment. By unblocking your thinking, by not judging, not making assumptions, and not blindly accepting the views of others, you can access the full creativity of your thinking. 4. 9 Key Points 1. We often make wrong assumptions about what we see because of prejudice and false expectations. 2. We each see the world differently because of our thoughts; every â€Å"thing† is a think†. . Thinking like a child is more open and creative because it is not layered with years of learning and habit. 4. Culturally-accepted ways of thinking can sometimes limit us to thinking in familiar ways. 5. Well-directed and well-trained thinking is always more productive than activity. 6. Successful enterprises need original thinking if they are to avo id blindly following the thinking of the Please click the advert majority. BEN JIJ DE CEO OF CFO VAN DE TOEKOMST? Nyenrode Business Universiteit daagt je uit om mee te doen aan de Nyenrode Career Challenge 2013.Wat is jouw visie op de toekomst? Wat maakt jouw bedrijf succesvol in een veranderende samenleving? Doe mee en maak kans op een studiebeurs voor de Executive MBA of de Financial Controlling (Post) Master op Nyenrode. Schrijf je in en kijk voor meer informatie op www. nyenrodecareerchallenge. com of bel 0346-291 291. www. nyenrodecareerchallenge. com Powered by: Download free ebooks at bookboon. com 22 Thinking Skills Logical Thinking 5 Logical Thinking Logical thinking is to think on the basis of knowledge, what we know, and certainties, what we can prove.The past two centuries have witnessed an unparalleled reliance on the logical approach to thinking. It is the basis on which modern technology is founded. But the flaw in logical thinking is that it relies on the conscious b rain and this is the most limited and vulnerable part of our thinking. 5. 1 Left-Brain Thinking Logical thinking is the part of the brain that relates to its left-hand side (â€Å"l† for â€Å"left† and â€Å"l† for â€Å"logical†). It was Professor Roger Sperry of the University of California who discovered that different sides of the brain were responsible for different functions.He discovered that the left-brain†¦ †¢ governs the right side of the body †¢ governs the right field of vision †¢ deals with input sequentially †¢ perceives the parts more than the whole †¢ perceives time †¢ is the seat of verbal skills Download free ebooks at bookboon. com 23 Thinking Skills Logical Thinking †¢ is the seat of logical and analytical thinking †¢ sets goals, plans and reviews: the managerial mind †¢ formulates evocative language The left side of the brain is the chattering mind, thriving on, but limited by, inform ation. 5. 2 Right Brain ThinkingJust as he explained the workings of the logical, left-sided brain, so Roger Sperry also discovered that the right-hand side is responsible for romantic types of thinking (â€Å"r† for â€Å"romantic† and â€Å"right-sided†). In contrast to the left, he discovered that the right brain†¦ †¢ governs the left side of the body †¢ governs the left field of vision †¢ deals with inputs simultaneously †¢ perceives the whole more than the parts †¢ perceives space †¢ is the seat of visual skills †¢ is the seat of intuitive and kinaesthetic perception †¢ is responsible for imagination and visualisation †¢ formulates symbol and metaphor. 5. 3 Managerial ThinkingManagerial thinking tends to use the functions of the left brain more than those of the right brain. The sort of workplace issues that use left-brain thinking are analysing and detecting faults in mechanical processes through collecting , checking and testing information; investigating problems of the â€Å"what went wrong? † variety; learning from how things have been done in the past to improve the way we do them next time; and obtaining information that answers â€Å"what? †, â€Å"where? †, â€Å"who? † and â€Å"why? † questions. All of these issues rely on information and on information being correct, complete and understood. 5. 4 Logical ThinkingLogical (or left-brain) thinking comes into its own when we are working with verifiable and reasonably certain information. This is information we can be sure about because it has been confirmed scientifically. Using â€Å"scientific† information allows us to develop our knowledge by making logical deductions. It is the kind of thinking used in playing games of chess, (where there are quite definite rules) and solving puzzles for which there is an answer. Logical thinking uses 5 steps: 1. a clear goal or solution 2. systemati c planning 3. using information 4. reasoning 5. checking conclusions Download free ebooks at bookboon. com 24Thinking Skills Logical Thinking 5. 5 SMART Goals The first step in logical thinking is a clear goal. Working towards clear goals is often described by the mnemonic SMART. These are goals which are Specific, Measurable, Achievable, Realistic and Time-bounded. For example, it may be a department’s goal to produce 30 tons of product a day from 28 tons after upgrading its machinery. SMART goals are managerial goals. They lend themselves to plans and the application of a step-by-step thought-and-action process. Clear goals work from a known starting point (that is, now) in a series of steps and sequences until the goal is reached.SMART goals assume that the future will be the same as now, that resources will stay the same and that nothing will interrupt the execution of the plan. If anything changes, then so will the SMART goals. 5. 6 Systematic Planning Systematic plannin g is the second step in the SMART process towards a goal. We know the â€Å"what? † because we have defined a clear goal; systematic planning tells us the â€Å"how? † to get us there. Systematic planning aims to find the correct method, the correct procedure, the correct system that can logically take us to our goal.In SMART goal thinking, planning is â€Å"systematic† because we can try it out in different circumstances, repeatedly and with different kinds of information. It is like a computer programme into which we type our formula and apply our information to come up with THE answer. 5. 7 Using Information The remaining steps in the SMART process involve using our left-sided brains to work towards our goals. Information is key to this process. We need to group it, organize it, rank it, fit it into the bigger picture, and make connections with it.It needs to be as accurate and verifiable as possible or else there can be no basis for further logical thought. Where information is uncertain, difficult to check, subject to change, not easy to understand, then it is of limited use. Please click the advert Budget-Friendly. Knowledge-Rich. The Agilent In? niiVision X-Series and 1000 Series offer affordable oscilloscopes for your labs. Plus resources such as lab guides, experiments, and more, to help enrich your curriculum and make your job easier. Scan for free Agilent iPhone Apps or visit qrs. ly/po2Opli See what Agilent can do for you. www. agilent. com/? d/EducationKit  © Agilent Technologies, Inc. 2012 u. s. 1-800-829-4444 canada: 1-877-894-4414 Download free ebooks at bookboon. com 25 Thinking Skills Logical Thinking 5. 8 The Limits of Information Logical thinking relies wholly on how reliable your information is. But, in a fast-changing world, information presents us with a number of problems. 5. 8. 1 there is too much of it We are bombarded today with huge amounts of information, much of it contradictory. It is calculated that one co py of the British Sunday Times contains in it more information than a medieval man would have had access to in a lifetime. . 8. 2 it gets distorted easily All knowledge comes to us via someone else’s perception and is filtered by our own perception. Even the most unbiased of television news-readers cannot avoid an occasional voice inflexion or raised eyebrow when they deliver a story. We can never be absolutely sure of the motives and thinking behind the information we receive. â€Å"Never ask a hairdresser if you need a haircut. † 5. 8. 3 it is incomplete We can never know whether the information we receive is complete or incomplete.In the hours after the death of Diana, Princess of Wales, in a car accident in 1997 everyone believed that she had been a victim of pursuing photographers. Later it was discovered that her chauffeur had excessive levels of alcohol in his blood. 5. 8. 4 it is quickly outdated In today’s world of instant access to information via worl d-wide communications, knowledge quickly becomes outdated, obsolete and forgotten. All through history, when a craftsman learned his trade after a period of four, five or six years of apprenticeship, he had learned everything he would ever need to know.It would be sufficient for the rest of his working life. Today, this is no longer enough. We need updates every few years to keep abreast of what is happening in our chosen field. The giant American corporation, General Electric, has speculated that a newly-recruited engineer’s knowledge will be out of date within five years of starting in the job. 5. 8. 5 our conscious brains can only hold a limited amount of information Our knowledge-holding brains – the conscious thinking parts – are only capable of holding a limited amount of data at any one time.Most of us find it hard to keep more than about 7 or 8 facts in our conscious brain at any one time. To test this, deal someone 7 or 8 cards from a pack of playing ca rds; allow them 15 seconds to memorise them in their heads; and then ask them to turn the cards over and recall them. Very few people can successfully remember every single card. Now contrast this with the sub-conscious brain which stores every single experience and thought that we have ever had and still has room for a huge amount more. The logical, or scientific, approach to thinking relies on information about the world around us.From it, we can create the most wonderful inventions and manifestations. But, in a fast-paced world, this information is quickly out-of-date, quickly inaccurate, and quickly useless. If we are to rely on logical thinking to succeed in life, then we need to be masters of left-brain thinking. Download free ebooks at bookboon. com 26 Thinking Skills Logical Thinking 5. 9 Key Points 1. Ordered thinking is thinking that is analytical, sensible and systematic. 2. The left side of the brain is the seat of logical thinking. 3. The right side of the brain is the seat of imaginative thinking. 4.Logical thinking allows us to make incremental progress based on verifiable information. 5. While logical thinking relies on facts and information, information itself can be unreliable and inaccurate. 6. The analytical conscious brain is limited in the amount of information it can hold; while the creative subconscious is unlimited. Download free ebooks at bookboon. com 27 Thinking Skills Creative Thinking 6 Creative Thinking In our Western systems of thinking, there is a strong bias towards using the left-brain. We tend to prefer ideas that fit preconceived patterns, systems that have been proved and solutions that are low-risk.But in a time of change, where we need to solve major intractable problems, we need to be more creative and instead of known thinking and known solutions, develop new thinking and new solutions, ie using the right-brain. Here are 7 ways to be more creative. 6. 1 Think like A Child As adults we tend to think in a conditioned way aimed at showing how clever we are. Yet, as children, we are simply spontaneous and far more curious in our thinking. To re-capture your childhood curiosity, allow yourself to just wonder at things, to be completely present in the here and now, and to detach yourself from what you thought was real.Why are leaves green? Who is Father Christmas? What makes us yawn? Where do people come from? Why do we have to go to sleep? What’s at the end of a rainbow? What happens when we die? Please click the advert What makes us laugh? Download free ebooks at bookboon. com 28 Thinking Skills Creative Thinking Why do people fight? What makes the light go on? Where do animals go when they die? Why do we have to work? 6. 2 Be More Curious The search for new answers to old problems starts with being curious about the problem and looking at it with fresh eyes. Sigmund Freud said that such curiosity came more naturally to children than adults.Other great inventors have also recognised the import ance to creative thinking of being curious about the world. This is how Leonardo da Vinci described his endless curiosity: â€Å"I roamed the countryside searching for answers to things I did not understand. Why shells existed on the tops of mountains along with the imprint of coral and plant and seaweed found in the sea. Why the thunder lasts a longer time than that which causes it and why immediately on its creation the lightning becomes visible to the eye while circles of water form around the spot which has been struck by a storm and why a bird

Body Shop Proposal

Proposal Outline (4%) Proposition Statement:____________________________________________ This proposal aims to produce a 4-as campaign in Seventeen to promote The Body Shop Bath & body products to audiences aged 15 – 19. P1: Proposition (2 paras) I. The Body Shop is currently lacking in advertisement directed towards teenagers even though sales would be greatly boosted if they can manage to appeal to them. A. This is because they choose to focus on targeting working adults which is leaned towards a mature image and does not appeals to teens. B.They will lose the potential to increase their sales volume if this continues. II. There are three main possible themes that we would like to propose. A. Firstly, â€Å"Fire† will be emphasising on the strong yet feminine aspects of the product. B. Secondly, â€Å"Earth† will bring attention on the environmentally-friendly nature of the products C. And lastly, the â€Å"Air† theme showcases the comfort level of the p roducts. D. This is a proposal for an advertisement spread in Seventeen selling The Body Shop Bath & Body products. ?There is a choice of three themes for the campaign, â€Å"Fire†, â€Å"Earth†, and â€Å"Water†.The recommended products for the 4-ad campaign are to be bath & shower gel, body lotion, body butter, and body scrub. P2: Potential (3 paras) I. The Body Shop is currently lacking of advertisement directed to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of models with beautiful hair and perfect skin, which would attract attention of teenagers. B. Currently, The Body Shop is targeting working adults and the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II.The Body Shop does not appeal to teenagers and in doing so, it loses a huge number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrity represen tation. B. With the lack of advertisement, targeted audience will not be encourage to trial purchase, brand switch and develop brand loyalty towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were able to appeal to teenagers. A. The Body Shop will be able to maximise it’s profits because Singaporeans teenagers aged 15-19 are very willing to spend money on body products.B. Products such as body products could easily allow the consumer to develop brand loyalty towards the brand because they would have develop a habit for using our brand’s product. This results in repeated purchases and promotes sales in long term. P3: Possibilities (3 paras) I. The first theme, â€Å"Fire† theme will emphasize the strong yet feminine aspects of the product. A. â€Å"Fire† will pitch the products in a sexy yet elegant way, appealing to girls who want to be seen as confident and independent women. B.For example, in the Body butter advertisement, we ca n feature a model clad in only lingerie and high heels and applying body butter on her body. This would suggest that one would feel confident with their body after using our products. The main colour of this advertisement will be red, black and white to give off a Parisian feel, which represents elegance, yet at the same time emphasizes on the fiery and bold aspects of the theme. II. The second theme, â€Å"Earth† will focus attention on the environmentally friendly nature of the products.A. Products would come across as environmental and relaxing under the â€Å"Earth† theme and would appeal to both males and females because it makes them feel comfortable. B. The advertisement for bath & shower gel portray a model unwinding in a bathtub full of soapy water, implying that she had just used the product and suggest that one would feel relaxed after using the product. The background of this advertisement could be a natural setting filled with trees and plants to emphasize on the nature aspects of the theme. III.The third theme, the â€Å"Air† theme, will showcase the comfort level of the products. A. Under the â€Å"Air† theme, products would be pitch as simple yet lasting comfort, appealing to both genders because of the theme’s purity and freshness. B. One example of a body lotion advertisement under the â€Å"Air† theme is to do a compare and contrast of a model who applied the body lotion in the morning and the same model looking energetic and fresh at night to represent the lasting effects and the comfort level can be seen through the model’s cheerful appearance.The advertisement would be in pastel colours to emphasize on the theme’s purity. P4: Proposal (3 paras) I. We have decided to go with the â€Å"Earth† theme because it highlights the key feature of our product and will be effective in attracting our target audience’s interest. A. The Body Shop unique selling point is being environm entally friendly and it is also what the audience associate The Body Shop with. By going along with this theme, audience are able to identify The Body Shop because our concept will be consistent.B. B. Our target audience have a very hectic lifestyle and by portraying a product, which comes across as relaxing to them is a very feasible idea because it is what the target audience need and that is also what they are looking for. This will thus increase sales of the products. II. We have rejected the â€Å"Fire† theme because it doesn’t specifically appeals to our target audiences. A. The â€Å"Fire† theme might seem over-mature to our target audiences and they would not want to be associated with such image. B.The â€Å"Fire† theme might also be inappropriate and clashes with The Body Shop image because The Body Shop has always emphasize that beauty can be achieve even without baring a lot of skin. II. We have also rejected the â€Å"Air† theme becaus e it’s concept is very common in Body products. A. The concept of comfort in a body product is not unique and thus, would not be effective in attracting the targeted audience as it doesn’t stand out. B. Audiences are easily able to find cheaper alternatives with the same benefits. *Total number of paras: 11 (do not create any more paragraphs†¦ it’s 11, no more, no fewer)

Case Studies - Tests of controls and tests of balances in audit Essay

Case Studies - Tests of controls and tests of balances in audit program format - Essay Example g the test of controls for cash in the case of The Ourtown Independent School District should have the following questions answered by yes, no, or not applicable. If the answer is no, the next for any of the following questions pertaining to cash receipts for agency should lead us to conduct more extensive test on balances since such negative answer or answers will denote a weakness of the internal control that would affect the materiality of misstatement in the accounts pertaining to the company under audit. The Ourtown Independent School District’s cash disbursements, answers to the following questions s will assist in assuring that all payments are properly approved, recorded, and supported by appropriate documentation as way of testing the presence of appropriate controls. Since internal control includes all the policies and procedures to safeguard the school district’ assets, an analysis of the journal entries should also be evaluated. Accounting realities may provide the special opportunity to make adjustments to accounting records. Although the general journal is used as basis to record non cash items, it is also as important as the other books of original entry namely the cash receipts and cash disbursements journals. Entries made could used to hide the fraud committed on case; hence the answers to the following questions are desirable for the test of controls for cash: Part of good internal control for cash is the existence of trust fund system which requires the practice of establishment and maintenance of petty cash. To ensure the same, the following questions could be used to evaluate whether controls are meant to provide for a timely recording of expenditures of cash in the accounting system: A good internal control for cash requires periodic bank account reconciliation, which is a primary tool for assuring the proper recording and accounting for all cash account activity. To attain the accomplishment of the same the following questions need

Marketing plan Essay Example | Topics and Well Written Essays - 2000 words

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Problems in Economic Development 's assignment Example | Topics and Well Written Essays - 500 words

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The Information Asymmetry, Corporate Failures in Contemporary Issue in Essay

The Information Asymmetry, Corporate Failures in Contemporary Issue in Accounting - Essay Example The internal auditor plays a critical role in reducing agency costs by ensuring and assuring that financial reports prepared by the firm are consistent with regulations and standards as expected by the investors (Ahlawat & Lowe 2004, p. 147). There is often a business relationship between the client and the external audit. The firm contracts the auditor to audit and attest to the firm’s accuracy of the financial statements. Corporate failures and major financial scandals like Enron and WorldCom have resulted from poor accounting system where there were information asymmetry between shareholders, investors as well as other outside parties, and the insider parties mainly the management executives and the internal auditors. There is also a business relationship between the auditor and the shareholders who rely on the financial statements prepared by the auditor. Internal audit function works closely with the management in examining internal controls, detecting fraud and advising them in the appropriate remedial measures in case of fraud detection in the system (Sengupta 1998, p. 462). In the vase of internal audit function and audit committees, these auditors are employed by the firm and are therefore paid by their firms, the interaction between the internal auditors and managers as well as the employees can be potential sources of conflict of interest, which may result in the auditors not being fundamentally objective and also compromising their independence. Internal auditors and the dominant senior managers can work together to ensure that their individual interests override those of the firm. In such cases, the financial reports issued to the investors and shareholders may look consistent with accounting standards and principles while being far from the true position of the company. Role of information in the firms’ corporate governance Information plays an important role in facilitating firms’ corporate governance. One of the important is sues of corporate governance is the construction of mechanisms that help in aligning objectives of executives with those of the firm’s shareholders (Hermalin & Weisbach 2008). The firms’ board of directors often find themselves heavily tasked with the role of monitoring and advising executives. These boards comprise of internal directors who are the firm’s senior executives and outside directors. Outside directors are essential in bringing independence to the function while the internal directors help in bringing information about the firm’s activities. These directors being insiders or senior executives in the management can hide information where they detect that such information will be utilized in disciplining or taking away the executives private benefits. Information plays an important role in the selection and construction of corporate governance mechanisms that help in aligning actions of managers and senior executives with shareholders’ in terests. Information also helps in reducing contracting costs and in the making of strategic decisions. Information asymmetry The internal audit function and the management generally have more information about the firm’s performance than the firm’s shareholders. This information asymmetry can be detrimental to the firm’

Legal Closed Memo Assignment Project Essay Example | Topics and Well Written Essays - 2000 words

Legal Closed Memo Assignment Project - Essay Example Barnett Productions administered a psychological test to Mr. Merton, which the latter passed. This factor, added to the context of the reality show within which the offensive events occurred, may be excellent grounds for defense for Barnett Productions. The company can argue that the events constitute mere annoyances within the context of a reality show. Despite such defenses however, two aspects work strongly in Mr. Merton’s favor – (a) the knowledge defendants had about his childhood trauma and the sign by which it was manifested externally and (b) the deceptive manner in which Mr. Merton’s cooperation was elicited. Since Mr. Merton was subjected to a reappraisal of his childhood trauma purely to generate a newsworthy reality show, the outrageous criterion may be established. A lounge singer, the client, Mr. Murton, is currently unable to work, because he suffers from recurring panic attacks, clinical depression, and paralyzing stage fright. He claims that these serious conditions are the result of Barnett Productions’ duping him into participating in a reality television show called â€Å"Regular Guy.† Specifically, he claims that, during the show’s taping, he was forced to partake in humiliating school-yard contests while a group of athletically gifted â€Å"hunks† ridiculed his limited physical abilities. Mr. Merton states that during the taping of the recess segment, the hunks shouted insults. â€Å"I remember, one of them said to another ‘What a bunch of losers. These guys look like 14-year-olds. We should kick their asses’ and another one said, ‘See these babies squeal? I bet they’re about to go in their pants’.† Mr. Merton states that he was subjected to a background investigation and psychological testing and passed both. According to Mr. Murton, the show’s producers also brought him to beach front property that was directly across from the school where Mr. Murton’s bullying had previously occurred.

Analytical Paper Assignment (Syria and Ukraine) Essay

Analytical Paper Assignment (Syria and Ukraine) - Essay Example This paper discloses the current conflicts in Syria and Ukraine. It describes the roles of the main leading countries in these conflicts. The past events in Syria and Ukraine prove that imperialism is no longer relevant. It is no longer easier for powerful countries to increase their power by exercising control over the rest of the world. America, for instance, prefers not to intervene in the military actions of Syria mainly because they want to maintain a neutral stance, and projects a good international policy of not meddling in the affairs of other nations. The American foreign policy is such that it justifies military action if there is substantial evidence that the countries such as Syria and Ukraine pose a threat to world security. The Ukrainian geopolitical realities are quite different, indicating likely risks of cold war. There is also likelihood of power rivalry. The international law viewpoint considers Syria and Ukraine as trying to make an ambiguous case in trying to declare their sovereignty, the west thinks, yet there is a legal act that that has is valid from 60 years ago (Kristof 27). The self-determination remains inapplicable because its exercise would fragment an existing state-Ukraine. The same nation was a member of United Nations. Such world orders are now challenged by such functional considerations as climate change, sustainability, and weapons of mass destruction-and by normative contemplation connected with equity, human rights and survival of species (Cooper p29).

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Supply Chain - Six Catagories of Cost - Essay Example This means that the cost of manufacturing a product is not always stable. The manufacturers should understand variable manufacturing concepts, and how a change in cost may lead to additional expenses or even reduce the production cost. The variable manufacturing costs that affect the entire process of manufacturing includes all the steps from the material cost, cost of the required electricity for production to the labor cost (Albrecht, et at 2010). The term â€Å"fixed manufacturing costs† describes the fees required in creating an item. Manufacturers must pay the fixed manufacturing cost in order to produce the goods. According to some business principles, fixed manufacturing costs are not always fixed permanently. They often change over time, but get fixed when related to the production quantity for the period which is relevant. For example, a company which has warehouse costs fixed over the period of lease, can have unpredictable and unexpected expenses, which are unrelated to the production. This is an expense that contains both the fixed cost and the variable components. The fixed cost component shall represent the part of the cost which must be paid irrespective of the activity level achieved by the entity. The variable component of cost, on the other hand, is payable proportionate to the activity level (Drury, 2007). For example, in billing structure of a phone, there exists a monthly flat-rate charge, plus an overcharge of any bandwidth used which exceeds the flat rate. Therefore, the flat rate is the fixed component of the cost, whereas the excess bandwidth becomes the variable component of the cost. Another example is employees who get compensated by commissions (Aryasri, 2008). There is usually a salaried element which happens to be the fixed cost and the commission which is the variable cost. In accounting, total

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Will Genderless Fashion Change Retail - Essay Example Additionally, gender fashion is becoming the norm in many fashion centres. Many people in the fashion industry are wondering whether the genderless mode of fashion will apply in the retail industry. Some, however, are quite confident that people will do away with gender codes that have been considered for many years. For example, some women go for Givenchy men’s collection. On the other hand, men have been found eyeing and buying brands for women such as the Celine. Traditional demographic segments such as location, age and gender no longer applies in the fashion industry. The fact is that many people are creating their brands that are not dictated by traditional demographics noted earlier. For example, it has been noted that close to 30% of menswear are genderless. However, research shows that women, many of them, go for men’s clothes. Despite the move by both sexes to any store regardless of their gender, there is a problem of size. For example, with both sexes going for the same product, it is quite complicated to tell their sizes based on specifications such as medium size. The future is, however, bright for a genderless fashion. This can be noted from a few things that women and men share such as makeup (Mellery-Pratt). Picture A and B shows men dressed on women fashion. Those are some of the strategies called by Franà §ois-Henri Pinault, the chief executive who noted that there should be a change in the industry. Women have, for many decades dominated the fashion industry. The solution to Michele’s ailing industry is having both sexes on the runway. They should also have fashions with some similarities. As noted from the two pictures, the two men are dressed in women’s fashion. This is a change that has to go beyond the fashion industry to retail centres. Some fashion centres have tried the strategy of having women and men models. Saint Laurent is one that

Native Americans in the United States and Thanksgiving Essay Example for Free

Native Americans in the United States and Thanksgiving Essay The American image of Thanksgiving is much different from the historical facts. The American vision is a big happy celebration with many people sitting around a long, wooden table. This, sadly, is not historically accurate at all. In this essay I will explain the current American’s Thanksgiving story as well as the historically accurate version. Today, Thanksgiving in America consists of big family gatherings, plentiful food, and giving thanks. One of the more obvious differences between the current Thanksgiving and the first on is the food. Today, everyone has an electric oven to bake breads, pies, and cakes. In the early American days electricity had not been invented yet. This meant that cooking meat was long, tedious, and over a fire. The early pilgrims and Native Americans had no way to bake all the foods we have today. In the earlier days, the people would hunt their food. The first Thanksgiving probably consisted of wild turkey, deer, fowl, and fish. This is very different from the big, farm-raised, store-bought turkeys that sit on our tables today. If you ask any elementary student, they will describe Thanksgiving as many happy pilgrims and Indians around a big table with plenty of food to go around. This, again, is incorrect. The Native Americans and pilgrims were quite hostile during this time. Several pilgrims had died by cause of disease and malnutrition. Many of the Native Americans had also been killed off because of Indian raids from the pilgrims. Some fragments of the current American’s story of the first Thanksgiving are correct. The famous Native American, Squanto did help the pilgrims learn how to APUSH APUSH Unit 1 Essay plant food. He was there, helping create peace between the two groups of people. The pilgrims were very thankful for Squanto and his help, as we give thanks today. The meal eaten at the first Thanksgiving was similar to the Thanksgiving meal we eat today, with few differences. They ate wild turkey, along with other hunted meat and vegetables. The differences between the American’s view of the first Thanksgiving and the historically accurate version are abundant. The pilgrims and Native Americans were very hostile toward each other at the time of the first Thanksgiving. Food was not as plentiful as it seems. There were far less people than thought at the first Thanksgiving due to disease, malnourishment, and Indian raids.

Comparison of Panhellenic Structures and Greek Sanctuaries

Comparison of Panhellenic Structures and Greek Sanctuaries In What Ways Were Panhellenic Sanctuaries Distinctive in Comparison with Other Kinds of Greek Sanctuaries? This work is going to centre on the Panhellenic sanctuaries of Olympia and Delphi and what made them distinctive, but also the reasons why these distinctions occurred. To achieve this I am going to focus the discussion on the origins of the sanctuaries in comparison to others that did not have Panhellenic status and also the types of activity that were established at these sanctuaries that were able to appeal to such a vast selection of people. According to tradition the Olympic games were first held in 776 BC, but cult activity at Olympia had its origins some time before this as evidenced by the presence of terracotta and bronze votive figurines, which suggest a date of at least the late 10th century BC (Morgan 1990: 57). During this period however the sanctuary was by no means Panhellenic and was mainly used by local groups. The site of the sanctuary of Zeus Olympios at Olympia was located in a fertile plain on the banks of the River Alpheios in the northwest Peloponnese, and was not controlled by any one state, which, as we shall see, was a key requirement for it becoming Panhellenic. Metal evidence of bronze and occasionally iron tripods points to settlements from the regions of Messenia and Arkadia as the main groups participating in the sanctuary in this earlier period and the reasons for this may have been to do with the remoteness of the site. It may have been, as Morgan suggests, a neutral meeting place at which in ter-regional relations were developed (Morgan 1990: 30, 85, Hall 2007: 272). It can be seen therefore that even during its earlier history, Olympia took on a role that fostered relations between different groups, in this case of the western Peloponnese rather than the larger Greek world. In the 8th century the number of communities using the sanctuary hugely increased as shown by a massive rise in the number of tripods being dedicated there. Tripods were seen as high status items and were an indictor of wealth, and were among the prizes given by Achilles at the funeral games of Patroclus in the Iliad: For swift charioteers first he set forth goodly prizes, a woman to lead away, one skilled in goodly handiwork, and an eared tripod of two and twenty measuresfor him that should be first.'(Homer Iliad 23.264-265) It can be seen from this that in around 700BC, the approximate date of the composition of the Iliad, tripods were given as prizes, but as Osborne notes, it is difficult to determine whether this association existed earlier in the 8th century. Despite this he suggests that the rise in tripod dedication coincides with the traditional creation of the Olympic games in 776 and argues that the reason for there being many more tripods than the number of possible victors is that the range of type and manufacture points to people bringing their own tripods to dedicate whether victorious or not (Osborne 1996: 96). It is the view of Hall however that this date of 776 was exaggerated through the calculations of Hippias of Elis to increase the standing of the games. He asserts that as the other great Panhellenic games were not established until the 6th century the Olympic games may also have their origins in this century (Hall 2007: 32, 272). Morgan on the other hand, believes there may be an ele ment of truth in Pausanias account that the games were re-established in 776, and puts forward the idea that there may have been a small scale local festival tradition in place prior to the 8th century. She argues that although a precedent may have been in place, wider participation in the games did not commence until c.725BC (Morgan 1990: 48). It does seem odd however that the other Panhellenic games at Delphi, Nemea and Isthmia were not established until over a hundred years after those at Olympia, and yet these were apparently founded within quick succession (between c.582 and c.573). I am therefore in support of Halls position that perhaps the antiquity of the games was exaggerated, and it seems more likely that their origins lie in the late 7th or possibly even early 6th century. If it were not games then, what drew people to the Olympic sanctuary to cause the sudden increase in the number of tripods dedicated? There is another explanation which shows a changing attitude in the ideas of individual identity and the display of wealth. The dedications could reflect a new desire to display wealth for the viewing of a much wider audience. This would therefore have been a way of displaying social status but may also have provided opportunities for increasing your position within a social hierarchy. The sheer numbers of tripods may also reflect the need to compete with others outside of your own community. Olympia was therefore the ideal place for these activities, situated on two major rivers and so providing ample status boosting attention and also on neutral territory in a remote location, the distance, and thus the added danger, increasing the prestige of the dedicator (De Polignac 1994: 11, Osborne 1996: 98). This seems to be a valid suggestion in explaining th e influx of votive offerings. A fundamental change in attitude appears likely as an explanation for these new practices, as an increase in cultic practice was taking place throughout Greece. For example in the sanctuary of Pherai only two fibulae have so far been found dating to the 9th and early 8th centuries compared to 1783 from the late 8th and early 7th. This can also be seen in a range of other objects at various different sanctuaries, and is not restricted to the future Panhellenic sites (Osborne 1996: 93). Snodgrass suggests this represented a redirection of wealth to the dedication of the gods, and so it may be no coincidence that in this same period there was also a change in custom in that the dead were no longer buried with the range or wealth of grave-goods that they once were (Snodgrass 1980: 53-4, Osborne 1996: 82). This would imply a change in belief from the display of power, of an individual or possibly even just a family group, in death through the inclusion of wo rldly possessions, to an active display of wealth and social status in life. This may of course have been a factor prior to the 8th century but it is not as archaeologically visible as it becomes through tripod dedications. This is not to say that the games could not have been taking place at the same time, as neither activity is mutually exclusive; however it highlights the practical impossibility of identifying the origins of the games through available archaeology. The sanctuary of Apollo Pythios at Delphi had quite different origins to Olympia and there is no evidence that it had any cult associations until around the start of the 8th century, when bronze tripods and figurines appear. It is Morgans view that the sanctuary began life as a local shrine for the village of Delphi, which was subsequently adopted by neighbouring states (Morgan 1990: 106). During most of the 8th century dedications were relatively limited especially when compared to other sanctuaries such as Perakhora. These increased considerably in the last quarter of the 8th century, but unlike Olympia where this apparently trailed off in the 7th, these dedications steadily continued coming from locations as diverse as the Peloponnese, Attica and Crete (Osborne 1996: 202-203). Similarly to Olympia, Delphi was situated in quite a remote location on the slopes of Mount Parnassos, north of the Gulf of Corinth, in central Greece. This remoteness likewise allowed for its appeal to a wider audience, but it did evolve as part of a community, unlike the much more isolated Olympia and there was also a strong Corinthian involvement. The key issue however is that it did not fall directly within the territory of a developing powerful political centre. The aforementioned sanctuary of Hera at Perakhora for example became part of the territory of the city of Corinth and despite its similar origins and superior wealth in the 8th century at least to Delphi, it never achieved Panhellenic status. It would come under what Marinatos calls an extra-urban sanctuary, in that it fell under the direct administration of Corinth but was not within the urban space of the city. Urban sanctuaries, such as the Acropolis at Athens, were prominent features within the boundaries of a city and were used as an obvious display of the wealth and power of the respective city. Extra-urban sanctuaries on the other hand had a different political function; to define the territory of the city administering it, such as Corinth in the case of Perakhora. They also acted as small scale pan-Hellenic sanctuaries in as much as they united followers of a particular cult within a region and were not just for members of a specific polis. The Panhellenic sites of Delphi and Olympia fall under the title of inter-urban sanctuaries (Marinatos 1993: 229). This status largely depended on where the sanctuary was when cities became politicised, and the creation of, or claim for possession of a sanctuary probably indicated the beginnings of regional awareness (Morgan 1990: 7). The position of a sanctuary therefore defined its function, thus also changing the types of votive objects dedicated. Morgan believes Perakhora came to reflect the personal concerns of the people in the region of Corinth, while the elite utilized Delphi for the display of their wealth; this change in focus can be seen at Perakhora through dedications of items such as clay model koulouria and other feminine items linked to Hera (Morgan 1990: 144). The major investment in sanctuaries within polis territories however came in the form of monumental architecture which was constructed in these locations at least a century before that of any of the temples of the major Panhellenic sanctuaries (Hall 2007: 271, De Polignac 1994: 12). Prior to the construction of these temples the main focus of cult activity at all sanctuaries had been just an open air altar. The small temple of Hera at Perakhora built c.800 BC was one of the first to be constructed and was probably a one roomed building around 8 metres long and 5 metres wide. The initial temple of the Heraion at Samos was also constructed in this period; though it was far more monumental in structure at just over 30 metres long, although still only 6 metres wide. The temple to first be built entirely of stone however was not erected until the 6th century, though perhaps it is not surprising that this was also at a polis sanctuary; the temple of Artemis at Kerkyra (Coldstream 1977: 322, Coldstream 1985: 70-3). It is interesting then that these smaller, localised polis sanctuaries received this type of investment from communities long before the Panhellenic sanctuaries in the 7th and 6th centuries. Did this mean that urban and extra-urban sanctuaries were more important? Hall asserts that local sanctuaries must have been of a higher priority and Morgan takes this further in saying that the reason for this is that the state had to be defined politically, spatially and socially before formal investment could take place outside of its borders (Hall 2007: 271, Morgan 1993: 19-20). Coldstream also agrees with this view, and it is his opinion that the construction of temples, among other signs, marked the arrival of the polis (Coldstream 1985: 68). This would therefore seem to show that local temples such as that at Perakhora, were a key component of polis identity, and so it would seem only natural that city sanctuaries were invested in before competing against other poleis on the wider stage at the sanctuaries of Delphi and Olympia. As a result, it would seem less an argument of which was the more important and therefore most deserving of communal investment, and more about which was the most fundamental to the establishment of a collective civic identity. This change in the notion of identity, away from the promotion of self interest of the individual and towards the collective identity of the polis, is also noticeable in the building of treasuries, particularly at Delphi. At first these were constructed by elites in order to promote their own status, such as the treasury of Cypselus mentioned by Herodotos: These bowlsstand in the Corinthian treasury though to speak strictly it should not be called the public treasury of the Corinthians, but the treasury of Cypselus, son of Eà «tion.'(Herodotos Histories 1.14) As Hall notes however, by the 6th century these, despite still probably being financed by the most affluent, were constructed in the name of the polis, the treasury of Knidos being built in c.560-550 and the treasury of Siphnos in 525 for example (Hall 2007: 272-3, Snodgrass 1980: 141). Their function would have been the same, but the focus had shifted to the glorification of the polis rather than individuals. Only once a city state, and thus the communal identity that went with it, had fully formed could this be possible and allow for competition between states. Treasuries also existed in state sanctuaries, but all would have been financed by local inhabitants of the controlling city again differentiating from the Panhellenic appeal of Olympia and Delphi. The Heraion at Samos for instance has several possible treasuries, which were likely funded by local elites (Kyrieleis 1993: 129, 133). As previously mentioned, the majority, if not all of the Panhellenic sanctuaries introduced games in the early 6th century and this is the period when they can truly be called Panhellenic, involving competition between many poleis, rather than just elite individuals from neighbouring states. Individuals were still fà ªted as heroes for victory, both by their polis and on a wider scale; through winning they had increased their own status, but also the prestige of their home city. All athletic competitions were linked to religious festivals, and by 500BC there were around 50 sets of games in place throughout Greece (Sweet 1987: 3). This wider recognition of ability of course, could not happen at these local games, such as those of the Panathenaia, and so added to the appeal of the Panhellenic games and must have been one of the main reasons for the assured interest of so many states. Again the reason that so many city-states could come together in one place to compete was because none of the Panhellenic sanctuaries were dominated by a powerful state. This meant that there was no reason to feel threatened as perhaps could happen at more urban sanctuaries, located within or close to a dominant polis. This was one of the reasons why the Panathenaia, despite efforts from the Athenians to make it an inter-state festival to rival the Panhellenic games, was ultimately unsuccessful in attracting other poleis to compete (Finley 1985: xviii-xix). The Pythian games at Delphi and the Olympic games consisted of similar events, except that Delphi also offered musical competitions: contests for harpingfor flute-playing and for singing to the fluteThe competitions being the same as at Olympia, except the four horse chariot, and the Delphians themselves added to the contest running races for boys, the long course and the double course.'(Pausanias Description of Greece 10.7.4-5) These contests clearly fixed the Panhellenic status of these sanctuaries, but could they have been classed as Panhellenic prior to the introduction of athletic competition? This is harder to determine with Olympia, as the games were the main attraction of the sanctuary but also because the origins of the games are so hard to determine. Delphi however was just as famous, if not more so, for its oracle. The Delphic oracle is believed to have been established in the late 8th century, although like the Olympic games this is disputed. Again the only material evidence is the rise in votive offerings at the end of the century, which as discussed above is present in many places and could be indicative of a number of practices. There is a mention of the oracle in the Odyssey however: in sacred Pytho, when he passed over the threshold of stone to enquire of the oracle.'(Homer Odyssey 8.79-82) If its provenance is to be believed, and if it was not a later addendum to the story, then this would seem to support an 8th century origin for the oracle. Whatever the actual date, it is Morgans belief that the introduction of the oracle may reflect early state domination of the sanctuary, in a similar fashion to the way treasuries began to reflect the polis rather than the individual (Morgan 1990: 184-5). Osborne advocates that the oracle was part of the wider appeal of Delphi, but Delphi was not the only sanctuary with an oracle, and this again brings us back to the question of when it first became Panhellenic and what determined this status; the oracle or the Pythian games (Osborne 1996: 204). No matter what the actual cause of panhellenism was, the activities in place at both Olympia and Delphi were available elsewhere at many other sanctuaries that never achieved the status Panhellenic. The apparent reason for this, as has been reiterated many times through this work, was the geographical location of the sanctuaries. The Delphic oracle would have been perceived as far less likely to give biased advice to protect its political allegiances, as its neutrality meant that it was not dependent on the ambitions of a controlling polis. Similarly, the Olympic and Pythian games would have provided impartial ground on which to compete for greater glory than was possible within the confines of a state or intra-regional festival. It can be seen therefore that the origins of both Panhellenic and civic sanctuaries were quite comparable, and it was only following the emergence of a fully defined state, with territorial awareness, that the varying roles of sanctuaries became distinct. Co nsequently, it is my belief that it was a combination of geographical location and the rise of the polis that provided the environment for Panhellenic sanctuaries to be set apart, but that they had to have something to offer in order to appeal to a wider audience, whether it was an oracle or athletic competition. It is mainly through these factors that inter-urban sanctuaries differentiated from those directly under the control of a city-state. Bibliography Herodotos. Histories, translated by A. De Sà ©lincourt (Penguin Classics). London: Penguin Books. 2003. Homer. Iliad, translated by A. T. Murray. London: Heinemann / Cambridge, Massachusetts: Harvard University Press. 1924. Homer. Odyssey, translated by A. T. Murray. London: Heinemann / Cambridge, Massachusetts: Harvard University Press. 1919. Pausanias. Description of Greece, translated by W. H. S. Jones and H. A. Ormerod. London: Heinemann /Cambridge, Massachusetts: Harvard University Press. 1918. Coldstream, J. N. 1977. Geometric Greece. London: Ernest Benn. Coldstream, J. N. 1985. Greek Temples: Why and Where? In P. Easterling and J. Muir (eds), Greek Religion and Society. Cambridge: Cambridge University Press. De Polignac, F. 1994. Mediation, Competition, and Sovereignty: The Evolution of Rural Sanctuaries in Geometric Greece. In S. Alcock and R. Osborne (eds), Placing the gods: Sanctuaries and Sacred Space in Ancient Greece. Oxford: Clarendon Press. Finley, M. 1985. Foreword. In P. Easterling and J. Muir (eds), Greek Religion and Society. 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